Work/Brand identity
Madar Waafaq
HOLDING COMPANY
A complete corporate presence for a Saudi holding company: logo and identity, a 23-page bilingual company profile, business cards, and a five-page website.
- Client
- Madar Waafaq Co. Ltd.
- Location
- Saudi Arabia
- Year
- 2026
- What we did
- Brand identity, Company profile, Website
A newly founded holding company active in real estate, financial solutions, management consulting, business development, and infrastructure delivery. It needed a cohesive corporate presence that would introduce it to partners and government bodies with confidence from day one — one visual language, from the logo all the way to the inbox.
We built the identity on a quiet contrast between deep brown and sand beige, with a mark that unites an arc and a dot in a single gesture. We then carried the identity into a 23-page company profile in Arabic and English covering vision, values, services, sectors, and methodology, and into a five-page website whose navigation we mapped in an interactive prototype before development — a glass interface set against the Riyadh skyline.
- Logo and brand guidelines
- 23-page bilingual company profile
- Business cards
- Interactive website prototype
- Five-page website
- Authenticated corporate email
Homepage
About — a glass card over the Riyadh skyline
The prototype: five pages and the navigation flow between them, mapped before a single line of code
Company profile — 23 pages in Arabic and English
Business cards
The logo
